About Jayanta Chakraborti

Profile

Jayanta Chakraborti is an Associate Professor of Business Analytics and Digital Marketing at Symbiosis Skills and Professional University, Pune. He holds a Bachelor’s degree in Mechanical Engineering from TEC Agartala, MBA from IMI Europe, MA in Economics from Devi Ahilyabai University Indore, Diploma in French from Delhi University and Certification in German from Max Mueller Munich. He is also a SAP certified ERP Consultant, IBM Certified Big Data Analyst and Google Certified AdWords Professional. He has also done certification in Data Mining from ISI Kolkata and ISI Bangalore, Certification in Data Analytics from IIT Madras and IIT Roorkee, Certification in E-Business from IIT Kharagpur.

Digital Marketing 2.0

This is a book that starts the journey with Digital Marketing 1.0 and takes you to Digital Marketing 2.0. This is a book that will give you the confidence to embark on a digital marketing journey and get maximum ROI at a minimum cost. This is a book that will teach you how to redefine your business model and maximize market share and profitability by using the tools of Digital Marketing.

This book is not just about theory. This book has case studies in every chapter that will illustrate with practical examples how companies like Xiaomi, Uber, Dropbox and AirBnB have actually used the prowess of Digital Marketing 2.0 for brand building.

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Introduction (Read)
Webstore Planning & Creation (Read)
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
E-Mail Marketing
Mobile Marketing

Digital Display Advertising
Web Analytics and Google Analytics
Google Tools for the Digital Marketer
Social Media Marketing 2.0
Blogging
Affiliate Marketing
Inbound Marketing and Lead Generation

Content Marketing
Creating Online Buzz
Growth Hacking
Artificial Intelligence and Chatbots
Online Reputation Management
Online Crowd Funding
Guide to Google Certification

Dr. Rushen Chahal

Founder of Hriman Motors and Former Vice Chancellor of Rama University. He has over 22 years’ experience in Technology, Marketing, Product, Strategy, Content & Artificial Intelligence and worked in 4 countries with Accenture, Blackwater Research and General Electric. His achievements include the starting of five Multi Billion USD businesses in E Commerce & Technology.He is a certified expert in Gamification from Wharton – University of Pennsylvania and in Entrepreneurship from MIT, USA. Area of expertise includes Digital Transformation, Consumer Behavior, Consumption Modelling and Artificial Intelligence. He regularly contributes to The Pioneer, The Statesman, The Tribune and The Deccan Herald. 2016- HIT Award by Ricoh and Business World 2017- Edu Visionary of the Year Award by Former President Pranab Mukherjee on his 83rd Birthday

Prof Jayanta Chakraborti

is Associate Professor of Business Analytics and Digital Marketing at Symbiosis Skills and Professional University, Pune & Chief Technical Advisor, ESP Stats. He is an Engineer, MBA in Marketing and MA in Economics. He has done Certification in Business Analytics from IIT Madras and Certification in E-Business from IIT Kharagpur. He is also a Google Certified AdWords Professional. He has over 20 years of experience in teaching, consulting and doing strategic interventions. He has done consulting projects for Coca Cola USA, Colgate Palmolive USA, GES Australia, Autodesk China, Marubeni Japan, Hissan Nepal, ICICI Bank, Punjab National Bank, Videocon and many others. He has jointly conducted workshops with eminent faculties from Harvard, Wharton, London Business School and INSEAD Paris. He is also the author of two best-sellers ‘HR@Analytics’ and ‘The Digital Entrepreneur.