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The area where Xiaomi beats competitors like Samsung, Vivo and Oppo hands down is Digital Marketing. Xiaomi stepped into the Indian markets with very innovative marketing strategies. They kept the cost of marketing very low by primarily investing on digital marketing and taking...

India has 402 million internet users and close to 213 million users accesses the internet through mobile phones, which is a substantial 53%. As per a report published by Google and Forrester Consulting, the number of online shoppers in India will be a whopping 100 million by...

For a long time, we have been told that the purpose of a business is to make profits. The neoclassical theories have taught us that the objective of a firm is maximisation of profits. But if Sachin Bansal and Binny Bansal were to write their autobiography, it could very well be...

How do you price a product? Philip Kotler, in his book, Marketing Management, has given several models and strategies of pricing a product --- Cost-plus Pricing, Premium Pricing, Psychological Pricing, Penetrative Pricing, Market-skimming Pricing, Product bundle Pricing,...

We have all read in our textbooks about the different strategies of marketing - from Product Concept to Production Concept, Marketing Concept, Sales Concept & Social Marketing Concept. The Marketers have tried different kinds of tools over the years like...

I know that 50% of my advertising is wasted. I just don't know which half.- John Wanamaker

Service marketers must understand that in a downturn rather than price wars it's a living up to customer expectations, which will work wonders.

I think HR Managers perform the most difficult task in the organization. Operations tasks can be quantified in terms of quantity of goods produced. Marketing tasks can be quantified in terms of the quantity of goods sold. Finance tasks...

With the advent of technology, the whole process of buying and selling is going through a huge paradigm shift. Today, we have a host of devices like smart phones,smart watches, smart refrigerators and smart televisions that only help us in the...