Jayanta Chakraborti is an Associate Professor of Business Analytics and Digital Marketing at Symbiosis Skills and Professional University, Pune. He holds a Bachelor’s degree in Mechanical Engineering from TEC Agartala, MBA from IMI Europe, MA in Economics from Devi Ahilyabai University Indore, Diploma in French from Delhi University and Certification in German from Max Mueller Munich. He is also a SAP certified ERP Consultant, IBM Certified Big Data Analyst and Google Certified AdWords Professional. He has also done certification in Data Mining from ISI Kolkata and ISI Bangalore, Certification in Data Analytics from IIT Madras and IIT Roorkee, Certification in E-Business from IIT Kharagpur.

He has more than 20 years of experience in Steel, Education and IT Sector. He has executed strategic consulting projects for Coca Cola, SHRM, Colgate Palmolive, GES Australia, Autodesk China, Marubeni Japan, Hissan Kathmandu, Videocon, Akai, Henkel, ICICI Bank, Punjab National Bank, Baramati Agro, DRDO and several others. He has a rich experience of working across many territories like Switzerland, London, Mumbai, New Delhi, Kolkata, Chennai, Pune, Indore, Chandigarh and Dehradun.

He has jointly done workshops with eminent faculties from Harvard University, London Business School, INSEAD Paris and IMD Lausanne. He has trained more than 5,000 professionals in Asia and Europe in a career spanning more than 20 years. He is the author of books like ‘Digital Marketing 2.0’, ‘HR@Analytics’, ‘The Digital Entrepreneur’ and ‘The Cinderella Jones Affair.’

Prof. Chakraborti currently takes pride in teaching subjects like Business Analytics, Digital Marketing, Business Strategy and Business Research to students of Symbiosis Skills and Professional University, Pune.