Research papers

After the Lehman Brothers collapse and the Subprime Crisis in 2007, the global banking industry has gone through a turmoil followed by a rapid transformation. As per a report published by Cap Gemini in 2013, most of the banks across the world are now focusing on fulfilling...

Philip Kotler has defined marketing as “a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others.” For long, marketing has depended on the four P’s -...

NPA stands for Non-Performing Asset. A Non-Performing Asset (NPA) refers to a classification for loans on the books of financial institutions that are in default or are in arrears on scheduled payments of principal or interest. In most cases, debt is classified as nonperforming...

Today, we live in the era of the informed customer, who looks for information from multiple sources before deciding on which product to buy or which services to avail. While we have seen burgeoning demand for products like White Oats, Green Tea, Olive Oil and Multi-grain Atta...

The Workplace has gone through a transformation over the last century from a manual driven process to a mechanized process to an automated process. Today the buzzword in Industrial Workplace is Automation and Artificial Intelligence. Companies are deploying robots, chat bots and...

In the present highly uncertain business scenario, the importance of risk management is much greater than ever before. Variations in the prices of agricultural and non-agricultural commodities are induced, over time, by demand-supply dy namics. The last two decades have witnessed...